We are pleased to announce the placement of Leif Cervantes de Reinstein with at Sheppard Mullin in its Los Angeles office. Leif was a partner in the Entertainment and Media Industry Group with Reed Smith where he headed the firm’s television and digital video practice worldwide.
Leif helps his clients build television studios and develop content strategies from start-up and acquisition through capitalization and monetization. He began his career in corporate finance at a top M&A law firm and started in the television business by representing A-list talent in Hollywood. His clients include media conglomerates, major television networks and video on demand exhibitors, feature film and TV studios, well-leveraged production companies, advertisers, equity funds and high-net worth individuals. Leif provides counseling in business and legal advice, financial structuring, operations, risk management, using his industry relationships as a connector, and global marketplace strategy.
Leif also has a renowned track record for leading media teams on mergers and acquisitions and other high-level corporate transactions; handling entertainment-related investment agreements and joint ventures; negotiating successful U.S. and overseas television and VOD license, co-production, co-financing, and distribution agreements; and spearheading new media exploitation plans and deals for his clients’ films and programming. Leif also has substantial deal experience with foreign networks, studios and rights holders including in China, Canada, UK, France, Italy, Spain, Portugal, Germany, and Korea.